Tag Archives: Sony

Waterproof MP3 player vending machine

Waterproof MP3 players. In water-filled bottles. In a vending machine.  Great idea from Sony to promote the launch of its waterproof  MP3 player – selling them in vending machines at swimming pools and gyms, packaged inside water bottles filled with … Continue reading

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The next big step for augmented reality? Sony’s Wonderbook for PS3

It’s been two and a half years since I first came across the idea of ‘augmented reality’ (AR) – see Jargonbuster: ‘Augmented reality’ – but I don’t think the concept has become a part of everyday mainstream life. Google Goggles … Continue reading

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