Tag Archives: Lego

Trend: toy movies

Yesterday’s Independent (Radar, page 15) sees films based on “childhood playthings” as “the next big movie trend that will see Hollywood turn to our toyboxes in search of franchises”. Following on from massively successful Transformers films, Battleships marks the start … Continue reading

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One to watch: Ninjago

Yesterday’s Times ran a piece about Lego’s 38% rise in profits, highlighting the Ninjago range as one of the star performers. They are Lego ninjas that you put together and then use the spinners to battle them against each other. … Continue reading

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PR #star of the day: LEGO

Yet again, more brilliant coverage for Lego. Children in Brazil have created the world’s largest Lego tower. The numbers: 500,000 Lego bricks 102 feet and 3 inches high 4 days to build Nearly 6,000 people Lego can do no wrong. … Continue reading

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TNBT: Lego bling

After wearing a hat/cap made out of Lego to the American Music Awards, will.i.am has just performed on X Factor, wearing a Lego watch. TNBT? Watch this space.

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