Blog about trends, TNBT (‘the next big thing’ ), PR and media. Formerly coffee.paper.tweet.
Work in PR (Account Manager at MTJ Associates). All views expressed in this blog are my own.
- London Lite closed soon after rival freesheet the(brilliant)londonpaper shut down
- Guardian News & Media announced over 100 editorial and commerical job cuts
- Three of the Observer’s monthly magazines – Observer Sport Monthly, Observer Music Monthly and Observer Woman – are closing
It’s not all doom and gloom though. The Sun is marking its 40th anniversary this week.
Stylist , the sister title to ShortList, is now into it’s second month.
DEEN, a print lifestyle magazine aimed at men and women, recently launched proving that print is not quite dead yet.
You can’t get the same enjoyment of a newspaper or magazine printed on paper as you can from the same content on a laptop screen. I can’t really explain why ripping an article out of a paper is so much better than bookmarking it online. Maybe it’s to do with the whole tactile element of it?
Here’s a tweet that sums it up really well:
“The medium is the message” (Marshall McLuhan, 1964)
*a neologism to describe how the print media are increasingly moving to online models. The recession is obviously having an impact too, but ‘princession’ doesn’t quite have the same ring to it.