About / Contact

Faizel Vohra

Blog about trends, TNBT (‘the next big thing’ ), PR and media. Formerly coffee.paper.tweet.

Work in PR (Account Manager at MTJ Associates). All views expressed in this blog are my own.

Twitter: @faizelvohra

Email: faizelvohra@gmail.com

The unstoppable rise of the printernet*It’s ironic that I’m starting a blog about media and PR the day after Media Week announces that its print edition is closing to go online-only.I love print. Reading an article on a laptop screen or phone is just not the same as having a printed paper or magazine in your hand. Grabbing a cup of coffee and reading the paper is one of my favourite things to do, but to be completely up-to-date on what’s happening in the world, you have to switch on the TV/radio or go online.With millions of people reading newspapers, surely it’s not the end of the (print) world, but cuts and closures are scarily becoming the norm.Here are some examples from recent weeks:

It’s not all doom and gloom though. The Sun is marking its 40th anniversary this week.

Stylist , the sister title to ShortList, is now into it’s second month.

DEEN, a print lifestyle magazine aimed at men and women, recently launched proving that print is not quite dead yet.

You can’t get the same enjoyment of a newspaper or magazine printed on paper as you can from the same content on a laptop screen. I can’t really explain why ripping an article out of a paper is so much better than bookmarking it online. Maybe it’s to do with the whole tactile element of it?

Here’s a tweet that sums it up really well:

http://coffeepapertweet.files.wordpress.com/2009/11/edelmanhr-tweet.jpg?w=538&h=110

“The medium is the message” (Marshall McLuhan, 1964)

*a neologism to describe how the print media are increasingly moving to online models. The recession is obviously having an impact too, but ‘princession’ doesn’t quite have the same ring to it.

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7 Responses to About / Contact

  1. Bert Wallace says:

    Hi there really love your site and the stuff you put up on here I am one of the owners of SV and we are bringing in to UK a few new first to market concepts to the Food Vending industry 1 the Worlds first HOT and COLD food and drink Vending machine
    2 Micro Markets new to UK massive in USA fuully unattended self serve food and drink offer for mostly closed loop work place break rooms service
    3 Fresh Yoghurt vending machine
    4 Full plated meal vending machine
    I would love to tell anf share more with you if you are up for it ad the whole Vending industry is at a cusp with touchscreen nutrition info and interaction with consumer and cashless payment plus mcs being wifi hot spots and ibeacons loads more !!!!!!
    cheers
    Bert

  2. I’ve nominated you for the Versatile Blogger Award. Yay you! The award is on my blog: http://lifeislikeaboxofwine.com/

  3. Hi! Interesting posts you have here! Thanks for following and thanks for your curiosity about Trends. I’m glad it is of your interest 🙂 I wish you the best

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