Waterproof MP3 players. In water-filled bottles. In a vending machine.
Great idea from Sony to promote the launch of its waterproof MP3 player – selling them in vending machines at swimming pools and gyms, packaged inside water bottles filled with water!
Swimmers can use the MP3 player while they are in the water. Clever!
Props to Sony (or, more specifically, their New Zealand-based agency DraftFCB).