Selfies taken by farmers with their animals, a.k.a. felfies, are hot right now.
The whole things seems to have kicked off after a competition in The Irish Farmers Journal searching for the best selfie taken on a farm. Essex-based farmer’s son William Willson @willwillson100 set up http://farmingselfie.com/
Technology and social media are giving people who work in remote places or work alone a way of communicating with their peers and others in their industries. According to the Guardian, the real benefit of felfies is to show consumers how their food is produced. A bit of a stretch…?
More than anything else, it’s great PR for farmers, showing that they can have a sense of humour and aren’t all totally old school.