Townie – the new cronut – and other baking mashups

Hot on the heels of the cronut – croissant meets doughnut – comes the townie, a mashup of a brownie with a tart. (Just realised how badly that could be interpreted.)

London’s ‘hot right now’ baking mashup was spotted by the London Evening Standard and is available at Bea’s of Bloomsbury.

The townie – a sweet crumbly pastry holding gooey brownie – was invented by Bea Vo of Bea’s of Bloomsbury, with hundreds being sold in the tea rooms over the last two weeks.

Townies are £2.90 to take away and are also available online.

Picked up by American news channels and CBS and described as “London’s answer to the cronut”, townies have gained a bit of a cult following in America and will be selling out pretty fast so go, go, go.

Not sure how I feel about eating brownie from a pastry case, but always willing to try innovations like this!


A colleague challenged me to come up with my own baking mashup. Here are the first few ideas I came up with. What do you think?

Bronut: brownie meets doughnut (my favourite so far)

Brookie: brownie cookies 

Cupbread: individual bread loaves in the shape of a cupcake, with a savoury cream/icing topping

This entry was posted in Bandwagon jumping, One to watch, TNBT, whodathunkit and tagged , , , , , . Bookmark the permalink.

3 Responses to Townie – the new cronut – and other baking mashups

  1. Pingback: First taste: Duffin | coffee.paper.trend

  2. Pingback: Duffin: doughnut meets muffin | coffee.paper.trend

  3. Pingback: » At Torrey it was dr Design Fail | The Cronuts

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