PR star: Jelly Belly

Great idea from Jelly Belly – a ‘deathmatch’ to get rid of the least popular flavour. There are so many ‘vote for your favourite flavour’, ‘bring back a flavour/brand’ and ‘invent a new flavour’ campaigns, so it’s refreshing to see a new way of engaging with consumers and getting to back (or scrap, in this case) a particular variant. Props to JellyBelly.

Huffington Post was a slightly odd choice of media partner, but props for the credibility, I suppose!

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