UK consumers don’t want horsemeat in products that are presented as beef. They’re not too keen on the idea of eating horsemeat intentionally, either.
Some countries, like France, responded to the recent horsemeat scandal with an amused ‘whatevs’, as equine meat is a normal thing to eat elsewhere.
In Japan, horsemeat is used in sushi and this…
Bashashi Aisu: raw horsemeat ice cream
Image from Surreal, Squirrels & Espresso