JuiceBurst AR label

Watch fruit explode when you scan a Blippar label on bottles of JuiceBurst.

The new packaging for the juice brand invites people to take a photo of the label on their smartphone. This leads to a video of the fruit exploding (always cool to watch) and then gives you links to their social media channels.

Purity Soft Drinks says it’s a first, and if you have the Blippar app, you’re probably going to try it out if you see it on the shelf.

One to watch?

Packaging News (packaging – the new vending machine?)

JuiceBurst Lemonade

JuiceBurst

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