Edible packaging (Bob’s) / BRICKwatch

Remember the post about edible membranes and the edible cookie coffee cup?

A fast-food chain in Brazil, Bob’s, has created an edible wrapper for its burgers, made from rice paper.

Bob's edible wrapper

Props to advertising agency NBS who helped come up with the idea.

Rice paper around a burger doesn’t seem to have worked very well in terms of taste, but great innovation and good for the environment. Does this pave the way for other high street chains? Looking forward to trying some edible packaging in the UK….

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