TNBT in tech: hooks up with Simon Cowell for ‘X Factor for Tech’ – Intel’s director of creative innovation, NASA’s favourite music dude and coffee.paper.trend’s Man of the Year – said that he’s working with the reality TV mogul on a project to find the next big technology entrepreneur.

“It’s about getting in touch with youth and giving them a platform to express themselves — whether that’s in science or mathematics.”

No details are available yet, but a brave/commendable move if it goes ahead.

There will definitely be some vocal critics, but I think it’s a good idea to encourage innovation and entrepreneurship and see how the reality TV format fares with something more substantial than ‘the search for fame’.

BBC article

This entry was posted in Broadcast, Celebrities, One to watch, Random, TNBT and tagged , , , , , . Bookmark the permalink.

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