McDonald’s is going to open it’s first purely vegetarian outlets near two sacred sites in India next year.
According to the FT, “McDonald’s is setting up vegetarian outlets in Amritsar, home to the Golden Temple, the holiest site of India’s minority Sikh faith, and the small town of Katra, the base for Hindus visiting the mountain shrine of Vaishno Devi, the second busiest pilgrimage spot in India.”
The BBC reports:
A spokesman for McDonald’s in northern India, Rajesh Kumar Maini, told the news agency: “There is a big opportunity for vegetarian restaurants as many Indians are vegetarian. At the moment, India is still a very small market – we just have 271 restaurants in India, and across the world, we have nearly 33,000.”
The brand must be taking India seriously as an emerging market… why else would it have taken so long to open vegetarian outlets in a country where so many people don’t eat beef or are vegetarian for religious reasons?
Purely vegetarian McDonald’s, the home of the Big Mac?! whodathunkit.
Thanks to @ajeastwood for the spot.