Not really feeling this one (smells a bit of ‘eau de trying too hard’), but it’s been used by two companies in marketing campaigns this week.
According to Female First, “almost 40 per cent of the British women surveyed by Jurys Inn Hotels and Cross Country Trains admitted to seeing business travel as a break from routine, with others seeing it as a chance to explore a new city (20 per cent) or to enjoy a good night’s sleep (15 per cent)”. According to the psychologist who has been signed up to give the PR campaign credibility, the “overnight business trip is becoming the new mini break in the UK”.
In America, Avis Car Rental is using the idea of a bizcation in one of its new adverts showing a stressed worker who feels relaxed after getting into his hire car after a bad day.
The word “bizcation” doesn’t roll off the tongue as well as other word mashups like staycation and the idea of work and leisure being mixed up doesn’t appeal (at first glance). However, if it’s a way of getting some work-life balance, fair enough. Then again, the whole point of a holiday is to get away from it all!