Word of the day: manapés

I’m all for word mashups, especially when it comes to food, but I’m not 100% convinced by the latest offering from Sainsbury’s:


“heartier canapés that offer more man-sized portions”

Read the article here:

The rise of the manly mouthful: Partygoers pick treats with more bite.

Examples include mini burgers and Scotch eggs.

Either way, it’s a nice idea for a sales trend-led PR story and I hope it gets some good coverage.

Image from Sainsbury’s website

This entry was posted in General, One to watch, PR. Bookmark the permalink.

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