Salty liquorice, cheesy Kit Kat and other crazy sweets

Brilliant PR for Cybercandy, with its founder getting the whole of Young Times to herself (pure editorial coverage) in today’s paper.

The website sells sweets from around the world, with lots of unusual flavours and combos. Apparently, salty liquorice is popular in Scandinavia (although I haven’t heard about it before now, as part of the wider Scandi-food/culture trend – see post from January 2011).

Here are some picks from the website:

Salta – Salty Liquorice cats

Cactus Candy – jelly pieces made from the juice of ‘prickly pear’ (whatever that is). Also check out the fizzy drink version, Cactus Cooler.

Turkish Pepper Lollipop – “a strong liquorice candy flavored with ammonium chloride (salmiakki) and pepper

KitKat Cheese – word?

Other random ones: Plopp Salty Liquorice Double Bar, Bacon Gumballs, Insect candy (see post from May 2011)

@CyberCandyLTD

Thanks to @OliviaCaldicott for the spot!

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This entry was posted in Journalism, One to watch, PR, Random, TNBT and tagged , , , , , , , , , . Bookmark the permalink.

One Response to Salty liquorice, cheesy Kit Kat and other crazy sweets

  1. Pingback: CyberCandy birthday | coffee.paper.trend

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