Mind. Blowing. Augmented reality/choc bar/personalised message

I thought Heinz’s Get Well Soup was clever… This is next level. Just watch:

Lacta Mobile App – English from LactaFilms on Vimeo.

In Greece. A chocolate bar company. Has devised an app. Where you can SEND A PERSONALISED MESSAGE WHICH CAN BE READ BY THE RECIPIENT WHEN THEY HOLD THEIR CAMERAPHONE UP TO THEIR CHOCOLATE BAR. Brilliant. Amazing. Wow.

#hyperventilates

(And here’s the proper explanation from Springwise: http://www.springwise.com/food_beverage/greece-chocolate-bars-convey-personalized-messages-augmented-reality/)

(A bit of background on augmented reality https://coffeepapertrend.wordpress.com/2010/01/09/jargonbuster-augmented-reality/)

If you happen to see a Lacta bar next time you’re in Greece (or elsewhere?), please bring one back for me!

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This entry was posted in General, One to watch, Online, PR, Random, TNBT and tagged , , , , . Bookmark the permalink.

One Response to Mind. Blowing. Augmented reality/choc bar/personalised message

  1. Emma-Marie Booth says:

    Woah! That is pretty special!

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