I thought Heinz’s Get Well Soup was clever… This is next level. Just watch:
In Greece. A chocolate bar company. Has devised an app. Where you can SEND A PERSONALISED MESSAGE WHICH CAN BE READ BY THE RECIPIENT WHEN THEY HOLD THEIR CAMERAPHONE UP TO THEIR CHOCOLATE BAR. Brilliant. Amazing. Wow.
(And here’s the proper explanation from Springwise: http://www.springwise.com/food_beverage/greece-chocolate-bars-convey-personalized-messages-augmented-reality/)
(A bit of background on augmented reality https://coffeepapertrend.wordpress.com/2010/01/09/jargonbuster-augmented-reality/)
If you happen to see a Lacta bar next time you’re in Greece (or elsewhere?), please bring one back for me!