Interesting, and unexpected, move by McDonald’s announced today – they’re giving away 9 million Michael Morpurgo (he wrote ‘War Horse’) books with Happy Meals (instead of toys).
With shocking child literacy stats, it seems like a good move. And of course, with the ‘healthier’ options now available at the fast food giant, it will be able to bat away most criticism that comes its way. However, I think it might actually do quite well in terms of its reputation.
McDonald’s trying to make children eat more healthily and read more – whodathunkit?