Good PR: Zambia’s Tourism Minister

After the crazy video of a tourist’s bungee cord snapping – leaving her plunging into water below – made headlines around the world, Zambia’s Tourism Minister, Given Lubinda, has bungee jumped from the same bridge, in order to reassure visitors.

This is a brilliant idea and much more effective than issuing a generic statement about safety. I’m sure lots of people will still be nervous, but it’s definitely a good move by the minister – he’s obviously so confident about safety that he’s willing to do it himself.

And here’s that video again:

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