Word of the day: kawaii 可愛い

kawaii 可愛い

a Japanese word that means ‘cute’, ‘adorable’ and ‘loveable’

According to The Times, Ray Hatoyama, chief operating officer of Sanrio, the company behind the global Hello Kitty phenomenon, wants to make Roger Hargreaves’ Mr Men kawaii, or trendy and a lifestyle brand that will appeal to adults as well as children”.

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