It took a few minutes before I realised that ‘cello-graffiti’ was a cool new guerilla marketing technique and nothing to do with musical instruments.
The Beastie Boys new album is being promoted using this legal graffiti method.
A large sheet of cellophane is wrapped around two posts in a public area. These posts are usually things like trees and lamp-posts. Then, the cellophane is used as a temporary canvas for graffiti.
Watch it here:
And here’s one from Converse:
And here’s another.