One to watch: cello-graffiti

It took a few minutes before I realised that ‘cello-graffiti’ was a cool new guerilla marketing technique and nothing to do with musical instruments.

The Beastie Boys new album is being promoted using this legal graffiti method.

A large sheet of cellophane is wrapped around two posts in a public area. These posts are usually things like trees and lamp-posts. Then, the cellophane is used as a temporary canvas for graffiti.

Watch it here:

And here’s one from Converse:

http://www.hot110.net/columnists/blog/cello-graffiti/

And here’s another.

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One Response to One to watch: cello-graffiti

  1. Pretty cool stuff, thanks for sharing! Good way to get your graffiti on, without pissing people off!

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