PR #star of the day: LEGO

Yet again, more brilliant coverage for Lego.

Children in Brazil have created the world’s largest Lego tower.

The numbers:

  • 500,000 Lego bricks
  • 102 feet and 3 inches high
  • 4 days to build
  • Nearly 6,000 people

Lego can do no wrong. Consistently brilliant coverage, this time reaching the Sky News bulletin.



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