It’s looking like popcorn is going to ‘have a moment’ in 2011. Forget salt, sweet or buttery, popcorn is going through a re-invention (and a rebrand).
Now, within the space of a few days, two popcorn brands have announced that they’ve taken on marketing agencies to launch new campaigns.
Butterkist (owned by Tangerine Confectionery) has taken on Gratterpalm for an integrated campaign which will include updating the existing TV ad.
Tyrells and Pret a Manger have also recently started offering ‘gourmet’/’grown up’ popcorn.
Could be some great PR opportunities for popcorn maker brands and cinemas.
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