One to watch: popcorn

It’s looking like popcorn is going to ‘have a moment’ in 2011. Forget salt, sweet or buttery, popcorn is going through a re-invention (and a rebrand).

First, food trendhunters tipped ‘grown-up’ popcorn as ‘TNBT’ at the start of the year.

Now, within the space of a few days, two popcorn brands have announced that they’ve taken on marketing agencies to launch new campaigns.

Butterkist (owned by Tangerine Confectionery) has taken on Gratterpalm for an integrated campaign which will include updating the existing TV ad.

Diva has taken on Mason Media to launch its ‘air-popped’ ‘healthier’ popcorn to trade and consumer media. Flavours include Camembert, Gouda and Brie and Sea Salt & Balsamic Vinegar.

Tyrells and Pret a Manger have also recently started offering ‘gourmet’/’grown up’ popcorn.

Could be some great PR opportunities for popcorn maker brands and cinemas.

Read more here:

The Drum

Creative Boom

Features Exec


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1 Response to One to watch: popcorn

  1. Pingback: One to watch: Corn Again | coffee.paper.trend

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