Fair bit of buzz around about ‘collaborative consumption [or consumerism]’ at the moment.
What does it mean?
The Guardian sums it up well:
“Networks, smart phones and real-time platforms create the efficiency and social glue to trade, swap, barter, lend, gift or share “idling capacity” in ways that can enhance all aspects of our daily lives. It’s a growing culture and economy called collaborative consumption.”
Basically selling and swapping things we own in exchange for cash/other stuff (but, according to most of the coverage, with the added benefit of ‘strengthening communities’).
From a piece in the Sunday Times News Review (page 7 – 6/2/11) to this piece on the Guardian’s website, Rachel Botsman’s book What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live, is getting some brilliant coverage and the concept is being pitched as ‘the next big thing’ in consumer trends.
- Rent out an empty room – crashpadder.com
- Give someone space in your garden – http://landshare.net/
- Rent out your car – whipcar.com / http://www.zipcar.com/
- Lend/borrow everyday items (e.g. power tools) – http://www.ecomodo.com/
- Sell your homemade art – http://www.folksy.com/
- Places to stay around the world – http://www.airbnb.com/
“micropreneur” – we can all make money from our skills and the things we own
“idling capacity” – the untapped value of everything we own and can offer to others