It’s been going on for a while, but a trend that seems to be gathering momentum at the moment is ‘products with life stories’.
Oxfam worked with ToTeM to come up with a really cool idea – RememberMe. When someone donates an item to charity, they record an audio (or video) clip to talk about the product. This can be accessed via a QR tag on the product so prospective buyers/the new owner can watch/listen to the product’s story via their smartphone.(Turns out this was launched last summer at a digital arts festival, but the story appeared in a national paper this week, helping to raise awareness) [thanks to @Nicola_Watto]