TNBT: haul vlogs

Another “revolution” – this time it’s “afoot in teenagers’ bedrooms”, according to The Sunday Times.

Haul vlogs – teenage girls, known as haul queens, upload videos of themselves after they’ve been on a massive shopping spree/received loads of freebies, sharing their purchases with the world, giving ‘their’ views on the products and brands. It’s not just an innocent hobby –  it’s big business. These girls are reaching millions of viewers around the world, with brands desperate to get them to talk about their products.

They get tonnes of freebies, have significant influence and all they really need to do is chat about clothes/makeup in front of a camera.

Examples include Fleur de Force and Blair Fowler (or search “haul vlog” on YouTube).

It’s no surprise that brands want their products featured – an American shirtmaker saw a “30:1 return on investment from working with a male vlogger” and an Australian custom shoe company tripled sales after giving £600 and three pairs of £180 shoes to a haul queen, in exchange for a 9-minute vlog.

You’ll need a subscription to read the full article.

Is it TNBT? I hope not. Essentially an army of teenage brand-whores getting massive attention and glorifying greed. Great PR RoI for brands though.

What else? The feature ends with “Other weird online jobs” such as ‘Blogging agent’, ‘Dating profile writers’ and ‘Skype therapists’. Interesting to see how this job market develops.

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