Silly season: successful survey story summary

Silly season: throughout August, there is relatively little ‘hard’ news with Parliament in recess (and many people on summer holidays). This leaves plenty of space to fill in terms of newspaper pages and broadcast hours.

Silly season is clearly in full swing in the British media with quirky/light-hearted survey stories getting great national pickup across tabloids and broadsheets. The best ones create ‘watercooler’ talking points and are picked up by broadcast media, too.

Here’s what we’ve found out in the last two weeks:

£40 million is down the back of Britain’s sofas according to Halifax

Men are buying bikes, rather than fast cars, during mid-life crises (Mintel)

Women are better than men at hiding infidelity (

Workers prefer male bosses (

Women spend two and a half years of their lives cooking according to Breville

Men do more than their share of housework (LSE)

Let me know if you spot (or issue) a good silly season story.

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