Monthly Archives: June 2010

A (virtual) coffee with… theblogpaper’s Karl Jo Seirlern

First things first. For anyone who’s not heard of theblogpaper – what is it? The backbone of theblogpaper consists of a self-regulating web 2.0 community which creates and promotes articles, photos and comments via rating, thus creating a newspaper. theblogpaper.co.uk … Continue reading

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McPensioner #PRhit

Positive coverage for McDonald’s in the nationals today. Bill Dudley, 85, is Britain’s oldest McDonald’s worker. There’s a picture of Bill laughing, with the caption “Bill enjoys his job”. Key messages: – Change in perception – a step away from … Continue reading

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