A great experiential campaign/exhibition in London (organised by Elephant Family), raising awareness of the plight of elephants
I didn’t really give a @!?# about elephants before, but the brilliant display of decorated elephants has made me do a quick search to find out what it’s all about. In terms of raising awareness, this is likely to be a massively successful campaign. The organisers estimate a reach of 25 million people. When you consider the sheer number of people visiting/working in central London who will talk about it (as well as mention it online) and take/share photos throughout the campaign period (May to July), it seems an achievable figure.
I didn’t have enough time in London to find and take photos of all the elephants (which would be a pretty cool day out), but here are the ones I got this Bank Holiday weekend.
Click on each image to see it more clearly.
Send me your elephant photos! I want the full collection.