PR #Fail of the day goes to Dappy, aka Costas Dinos Contostavlos (and therefore N-Dubz too).
I’m definitely an N-Dubz fan and always saw Dappy as the potential-ASBO one (Tulisa’s the girl one and Fazer’s the quiet one).
But I can’t understand why he would text a Radio 1 listener with abuse and death threats. You don’t need media training or an agent to tell you that you just can’t do that.
This is a real blow to N-Dubz’s reputation, especially after they helped launch Beatbullying (ironically, a campaign against cyber-bullying), which meant that Ed Balls (the Schools Secretary) got involved. His condemnation added a further news angle, so the story’s been picked up everywhere (and has been running for most of the day).
They’ve got lots of young fans so parents will be wary and they’re very unlikely to be asked to get involved with any more campaigns in the near-future (especially those aimed at children). Interesting to see the effect on their next few singles.
Then again, Kate Moss got caught taking coke and look at her now. (Plus, dubious quick PR win for the Chris Moyles show)
She said he was:
“a little boy with a silly hat”
He said she was:
“dum f****** ****head”
[more seriously] “gonna die”
“never [going to] be left alone!!”
And then after all that:
“I sent the messages to her in the heat of the moment when I was angry, but that is no excuse.”